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Monday, June 17, 2024

In the next three years, Godrej Interio wants to grow its mattress business to Rs 250 crore


<p>The Godrej Group’s main firm, Godrej & Boyce, said that its subsidiary, Godrej Interio, intends to grow its mattress business to a value of Rs 250 crore over the course of the next three years. In order to provide the best possible posture support, the company will concentrate on expanding into adjacent areas such as couch beds, mattress beds, bases, and accessories in addition to improving its selection of mattresses at all price points. The company has introduced a line of cutting-edge mattresses, starting with the Air Sense model, which includes a washable and detachable 3D Silver Mesh® top for the best possible ventilation and temperature control.</p>
<p><img decoding=”async” class=”alignnone wp-image-514122″ src=”https://www.theindiaprint.com/wp-content/uploads/2024/03/theindiaprint.com-in-the-next-three-years-godrej-interio-wants-to-grow-its-mattress-business-to-rs-2-750×419.jpg” alt=”theindiaprint.com in the next three years godrej interio wants to grow its mattress business to rs 2″ width=”995″ height=”556″ title=”In the next three years, Godrej Interio wants to grow its mattress business to Rs 250 crore 3″ srcset=”https://www.theindiaprint.com/wp-content/uploads/2024/03/theindiaprint.com-in-the-next-three-years-godrej-interio-wants-to-grow-its-mattress-business-to-rs-2-750×419.jpg 750w, https://www.theindiaprint.com/wp-content/uploads/2024/03/theindiaprint.com-in-the-next-three-years-godrej-interio-wants-to-grow-its-mattress-business-to-rs-2-768×429.jpg 768w, https://www.theindiaprint.com/wp-content/uploads/2024/03/theindiaprint.com-in-the-next-three-years-godrej-interio-wants-to-grow-its-mattress-business-to-rs-2.jpg 1024w” sizes=”(max-width: 995px) 100vw, 995px” /></p>
<p>The growing stress and anxiety of contemporary life is changing the mattress market in India, according to Dev Sarkar, Senior Vice President (B2C), Godrej Interio. We really think that healthy living, increased productivity, and decent sleep are all closely related. The foundation of restorative sleep is a supportive mattress, which guarantees that people wake up feeling rejuvenated and invigorated. The significance of the mattress has been highlighted by recent controlled research that examined the effects of cushion types on pain alleviation, spinal alignment, and quality of sleep.</p>
<p>“At Godrej Interio, we incorporate thorough research into our design philosophy, which is shown by our emphasis on state-of-the-art foam materials and our Pressure Neutralising and 3D Silver Mesh technologies. We are positioned to increase our mattress category by 20% CAGR over the next three years with a dedication to innovation and consumer well-being,” he said.</p>
<p>According to the business, some of the major drivers driving the industry include people’s growing ability to spend money and their growing knowledge of the benefits of mattresses for their general health and quality of sleep.</p>
<p>According to the Godrej Interio HomeScapes research, one in three participants (33%) see their house as a sanctuary, a place where they can go to spend time alone, unwind, sleep, meditate, take care of themselves, and enjoy moments in the balcony garden. Understanding how important sleep is to overall health, the industry has changed from offering just conventional mattresses to offering a wide variety.</p>
<p>One of the biggest divisions of Godrej & Boyce Mfg Co Ltd is Godrej Interio, which is now present in over 450 locations with 450 exclusive showrooms and 520 dealer outlets. Godrej Interio is a manufacturing company with seven locations: Mumbai, Khalapur, Bhagwanpur, Haridwar, and Shirwal.</p>


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